Are You Using Power-Packed Testimonials?

This month, marketers around the world will increase their sales by as much as 250%. Yeah, that got your attention! Sales increases like that get your heart pumping for sure. Now to the question, how?

Last month I was bored out of my mind, sitting in the family doctor’s waiting room, when I spied a bulletin board. Plastered across it were the smiling cherubic faces of his young patients. Here and there were crayon drawings on lined paper that showed cute little attempts at smiley faces, and somewhat more mature letters that said, “Thanks for making me feel all better, doctor.”

We’ve all heard of testimonials, but these were among the most powerful testimonials I’ve ever seen. Perfectly innocent and totally honest, the glowing, healthy photos of the tykes and their heartfelt drawings said it all.

Are you using testimonials as part of your marketing agenda? Well, let me reword that. Are you using power-packed testimonials as part of your marketing strategy? There is a difference.

A picture is worth a thousand words. Yeah, there’s a huge amount of difference between reading words that someone has to say about your product, and seeing their face beside the words. Imagine the additional impact when you use snapshots that include the customer and your product along side the testimonial.

~~~~ Allyn Recommends ~~~~ Here’s a great resource to use to put audio on your website, as well as Audio Testimonials. http://1trac.com/dt/t/audiogen.php If you would like to test my personal Super Testimonial process, and have me place I link from one of my websites to your website, check out this URL. http://1trac.com/dt/t/super_test.php ~~~~ Allyn Recommends ~~~~

Think about this - repeat customers are a gold mine in the testimonial field. Take the opportunity to add a new picture with the latest model of your product along side the previous photo. Did they buy a new truck in 1990? Place the picture of them standing beside their 2005 truck right next to 1990 photo for a double testimony.

Stick around…next time well learn how using the RIGHT testimonial at the RIGHT time will boost your sales!

Dedicated to your future success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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