Are your customers selling for you?

Every family has its story teller who livens up the family reunions with tales of his latest escapades. You know who I’m talking about… Old Uncle Elmer. Yep, he’s the only highlight of the party most years…and you look forward to the tales even when you know they’ve been spruced up a little for effect.

Now, a good marketer - like Uncle Elmer - knows the art of telling a relevant story. Yeah, a successful marketer knows that facts only tell, but stories make it sell. Imagine making a sales call to a law firm to convince Attorney Jones to purchase a new laptop. What is going to convince him that this is the perfect set-up for a busy attorney? Of course, a tale about Attorney So and So who was in over his head… bought your laptop… and now has enough leisure time to both golf and fish.

This brings me to the point of a valuable marketing tool: customer category marketing. People connect to others on the same level as they are. Learn to make the connections with relevant stories. Draw from your experience and let previous customers’ stories make the sale for you.

Another tool that marketers often overlook is geographical marketing. Jump on the keep-up-with-the-Jones’ trend. Have you sold your product to someone in a large office building? Hey, contact the rest of the offices in the building and let them know that their neighbors have bought into the best deal in town. Over lunch Secretary Brown will ask Secretary Black about it, and before long your product will be the buzz of the building.

Word-of-mouth advertising is by far the cheapest way to advertise. A wise marketer will learn to initiate customer referrals at every opportunity. Yep, getting others to follow in the footsteps of your satisfied customer is like leading a duck to water…the rest just get in line.

Tune in next time for advice on turning 37 cents into a customer!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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