Advertising: How To “Wrap Up” Your Marketing Campaign

Hello,

You never get a second chance to make a first impression. When it comes to advertising and marketing appearance says it all. We’ve talked about some hidden aspects of marketing - creating a lists, and targeting the correct audience - but we really need to know exactly what will catch the eye of our potential customers.

Last Christmas, I watched the gifts pile up under the tree. There were several there with my name on them (I must’ve been a good boy!), but one caught my attention. I couldn’t help wondering what was inside the cleverly wrapped package with its matching bow, classy label, and crisply creased edges. Yeah, I just knew that was going to be the best gift of the season. Unfortunately, it turned out to be something I’ll probably never use, but its appearance lulled me into believing that it was something grand.

It pays to understand that your customers are captivated by attractively “wrapped” advertisments. These ad pieces just spell out appeal. Now, how can you create an ad that can compete with graphic designers without shelling out the dinero that one of these gurus would charge?

Let’s first look at the formats you may want to consider. There’s the solo piece - that paper that comes in the mail minus an envelope, printed on both sides, folded into thirds, and sometimes stapled shut. Another form of the solo piece can be a simpler version - the postcard. These pieces are the most cost-effective ways of getting information to your customers or potential customers.

Reader’s Digest and Publishers Clearing House Sweepstakes use a much more involved format - multiple piece mailing. Yeah, you’ve probably wasted as much time as I have reading through the cover letter, browsing the flyers tucked inside, filling out the response sheets, and looking at the magazine stickers. Believe it or not…there’s a philosophy behind all of those papers scattered across the table - the odds of something catching the reader’s attention grow with the number of loose pieces included.

You can pick and choose between the styles you want to use. It might be fun to watch your mail for the next week. Identify the formats of the advertisements that come to you. Which one do you find the most attractive?

Once you’ve decided on the format, you’re ready to write the copy and send it off to the printer. Yeah, here’s where a lot of us get intimidated. Forget it, you don’t need to be a professional to write some power-packed copy. There are a lot of how to books on the market to help people just like you write an effective advertisement.

Next time we’ll talk about the reasons you should invest in developing personal copywriting skills.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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