Five Ways to Craft an Irresistible Offer

It’s hard to turn your nose up at a really good deal. Yeah, you know it won’t last and that if you stifle the impulse to buy, you’ll kick yourself later. You get out your wallet, count your cash, then wonder if you should go ahead and use the plastic money - your credit card.

That’s what you’re looking for. YOu’ve already invested a lot of hard work in finding out WHO is interested in your products, NOW you want to send them an advertisment that will do the job of getting them to buy the products - TODAY!. There a few keys to successfully creating an advertisement sends them scurrying to count their change.

First, show them what’s new. Is it a brand new, top-of-the-line service, a hot-off-the-press product that has just been introduced, or an all-time low price? Catch their attention with the “news”.

Sale your way into their attention. There are always bargain hunters who are drawn to specially discounted prices like nails to a magnet. Take advantage of their obsession with good deals.

Pay them to come. Give a bonus for certain purchases or even for just walking through your doors. Yeah, who doesn’t like something for nothing? Even more importantly, who doesn’t like to feel valuable for just being there?

Reward response. Just getting a customer into your store is a bonus, but the customer who responds to your ad needs to know that you appreciate it!

Finally, set a time limit. When you know that you want a product and that if you buy it this week you’ll save $10.00, there’s an incentive to get it in gear. Most of us are alike. When we know we have no time limit, we put things off until later. Get your customers in a hurry to catch the deal!

Include some of these tips, and you’ve got a good advertisement…include all five, and be sure to schedule extra help during the sale!

We’ve discovered who to target for our direct mail marketing campaign, and how to get their attention. Next time well tie it all together with one more aspect of direct marketing…can you guess?

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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