The Most Important Part of Any Ad

Are you ready to capture your reader’s attention with great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article? Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the ad.

Before you send your work off to the printer, check out those headlines. Do they make a promise of a positive benefit, or ask a provocative question? If you’re really on the ball, you might be able to get them to do both!

Warts Gone in Five Days or Money Back

What do we have in this headline? 1.Promise of a positive benefit - get rid of warts 2.Provocative question - five days? Are you in a hurry to get rid of he unsightly pest? 3.Strengthens promise - money back guarantee

A good headline should telegraph its message in twelve words or less. We used eight in the headline above. And yeah, it should be able to stand alone. Does it make a complete statement all by itself? If not, you want to do some serious editing.

Nothing says boring as loudly as a long page of unbroken print. Yeah, people are more attracted to short blocks of writing divided by short subheadings.

How often do you study the pictures and read the captions before you read the story? It’s nearly irresistible. Pictures paint the story and the words fill in the missing details. Use photos or clipart as tools to capture the attention of your readers.

Hey, you’re ready to go! Insert a photo with a powerful caption, snag the reader’s attentions with a cleverly worded headline, keep them focused with snappy subheadlines, and your advertisement copy is top-of-the-line.

Spice up your text with graphics…we’ll talk more about that next time!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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