Avoid Paying For Leads That Don’t Net Customers

What do free marketing and one-on-one personal contacts mean to you? I’m not talking about some kind of gimmick, but a real way to advertise to your potential customers that is amazingly easy. Yeah, you have the tool to do it somewhere close by - the telephone. Calls made in your area cost you nothing but a few minutes of time. Even long distance calls are pay as you go, compared to mailing campaigns where you need to print fliers, or media advertisements that cost thousands of dollars up front.

OK, get out your pencil and figure this one out. If you make three calls a day, in a year you will have contacted…right, nearly a thousand people. That’s a lot of advertisement for a few minutes of your time each day and at absolutely no cost!

Get out your gear and do a little “prospecting.” There’s a gold mine awaiting your call. You might find customers to invite to your store, make appointments for new clients, or add someone to your mailing list.

Yeh, just like everything else you do in business, you need a plan. Blindly calling no one in particular may not be the most effective way to impliment telemarketing. Compile a prospect list, write yourself a phone script and you’re on your way!

How about your customers you haven’t seen in a while. The telephone is a great tool to let them know that you miss them and have something great to offer! It could be a special sale, close-out offer, or a new product.

Hey, don’t forget about the customers who call you! One company I place orders over the telephone to, always has a last minute special to offer before closing out the order. No, I’m not an impulsive shopper, but I usually at least stop to think about the deal that is being offered.

This technique has been called Columbo Marketing, after a famous TV detective who always had to stop at the last minute and say one more thing. Yeah, don’t let them get away without taking a moment to tell them about a special sale going on in your store.

Keep a look out for more Amazing Marketing Tips in the next email.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.