How to Reach Your Potential Without Busting Your Advertising Budget

What would you think if I told you I knew a hot tip that could multiply your advertising efforts by fifty-two, with very little cost or energy? Hey, I’m serious! In fact… count your loyal customers… multiply them by fifty-two, and you’ll start to get an idea of what I’m talking about.

Statistics say that every customer that walks through your doors knows – on average – fifty-two people in the same social and economic status that they are. In plain English: every nurse who regularly shops in your store knows fifty-two people who are nurses or similarly employed, every mother knows fifty-two mothers, every teacher…etc.

Yeah, that means you’ve discovered a goldfield! Now, you’ve just got to get busy mining it… by that I mean you’ve got to start encouraging referrals. When you look at the potential and the minimal cost and effort involved, personal hang-ups about asking for referrals are quickly out the door!

What makes people WANT to refer others to your store? Appreciation… yeah, it’s one of life’s greatest motivators. The amazing thing is that it doesn’t take a lot to let your customers know that you appreciate their efforts. A simple thank you card or quick phone call will make their day.

If you really want to go all out, try giving a bonus gift or special discount to each customer who sends another customer your way! That’ll get their attention, and make them interested in doing it again and again. Could your business use fifty-two more loyal customers?

I haven’t even scratched the surface. Imagine what will happen when you get each of the new customers looking for people to refer to your shop…. WOW!

Are you tired of no-result consultants? Stop wasting time and money on worthless consultants, and successfully be your own consultant. How? Stay tuned!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Keep Your Customers Hungry for More

The new, the fresh, the cutting edge… if you’re looking for ways to excite your customers, keep things humming. Let the mystery of the next promotion keep them guessing.

Maybe you have a friend that you just never know what they’re going to do next. Sometimes you find yourself a little embarrassed, other times you laugh until your stomach hurts. But you know what… you always look forward to their next escapade, don’t you?

Your business promotions don’t have to be humdrum and mundane. Get creative… use short term promotions, introduce new products, and keep your promotions unique and exciting. You’ll capture the interest of your customers, and keep them looking forward to your next sale.

The great thing is that you can have fun, AND use these promotions as strategic marketing tools. When do you expect your next slump? Start planning something lively and captivating now. Be prepared to outsmart the usual seasonal rollercoaster!

Looking for ideas? Refer back to the last 7 “Tried and True” Marketing Tips for great starters. Create a checklist of springboard thoughts that will get you off and running. Make brainstorming for hot marketing ideas a regular part of your monthly schedule.

Is your business living up to its full potential? Next time we’ll find out how to rake in more bucks… with your current customer base.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

7 “Tried and True” Marketing Tips: Part 3

We’re ready to uncover the last two “tried and true” marketing tips. We’ve already talked about frequent buyer rewards, discounts, premiums, packaging, and prepaid sales.

Let’s explore the sixth tip.

Do you know anyone who doesn’t have a credit card or debit card? I only know of one… my eighty-year-old Grandmother. Nearly everyone who enters your business door (whether it’s a real door or virtual door) has access to one of these “easy pay” pieces of plastic. Why not take advantage of it?

Visa, Mastercard, American Express, Discover, and Diner’s Cards are everywhere. A key factor in boosting sales is to make the task of purchasing EASY for your potential customer. What could be easier than swiping a card? Make your business credit card friendly and watch your sales volume shoot upwards.

Our final tip is to implement a newsletter. I know… it sounds like a lot of work, right? Think about this… a monthly newsletter is one of the most powerful, and cost effective marketing strategies you’ll ever implement.

Here’s why:

o You’ll be able to give your clientele bits of useful information they’ll enjoy and appreciate.

o It’s the perfect opportunity to show them how much you know about your field.

o Your customers will get in a habit of reading your material, and look forward to your next issue.

o The constant exposure keeps you in front of your customers, and puts you on top of their consciousness.

o It’s a great opportunity to stimulate word-of- mouth advertising (which is, by the way, the most effective and least expensive advertising available).

o You set yourself up for the perfect advertising medium. Got a new product? It’s the perfect place to announce it.

Whether you’re a hair stylist or a veterinarian, you have valuable insights that you can pass on to your customers. You know how to pamper their tresses, or how to housebreak a puppy. Let your customers in on the secret, and discover just how much your knowledge will be appreciated… and how much it pays!

Stay tuned! Next time we’ll learn how to stimulate your customers’ desire for more.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

7 “Tried and True” Marketing Tips: Part 2

We’ve already talked about two of the seven “Tried and True” marketing tips… frequent buyer rewards and discounts. Let’s pick up with the use of premiums.

Let me ask you this, “How many times have you seen buy ABC and get XYZ free ads?” I won’t even ask how many things you’ve found yourself throwing into the shopping cart that you really could have bought cheaper… just to get a free product you didn’t intend to buy in the first place!

Yeah, you like freebies… and you’re not alone. Most people enjoy getting something for nothing – especially when it’s a bonus for buying something that they already need.

Now here’s a hot secret to making premiums really pay off – business customers. Think customer, not business. Sure the customer is there to buy a product that his business needs, but when you offer a “buy it get this free” product that the customer can personally enjoy… well, you’ve hook him.

Think about it like this… he bought what the business needs and can write it off for taxes, AND enjoy the product you’ve given HIM totally free of charge. Yeah, it’s like Christmas in July!

The fourth tip is all in the packaging. That’s right… you can wrap your sales up with the right package. The strategy is to increase the SIZE of the sale. What do you have that sells well? Find a product that is related, package it with your hot seller and watch your profits climb.

Why not? You’ll be selling two products with each sale rather than one.

How would you like to insure a certain number of sales over the next six month? Yeh, every business owner would like to know they will have a certain number of customers walking through their door – guaranteed! Prepaid sales will do it for you.

We often think of spas with prepaid memberships or restaurants with their dining cards when we think of prepaid services. You don’t have to be either to successfully implement prepaid sales. Gift certificates, gift cards, memberships…

What if you were to make an effort to sell 50 prepaid memberships or gift cards worth $50 each? You’ve just guaranteed your business $2,500 in business in the near future, not to mention the fact that your customer is getting a good deal in the bargain. Heck, we all know we save big time when we prepay… don’t we?

Hold on! We’ve got 2 more exciting marketing tips to uncover in the next email.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

7 “Tried and True” Marketing Tips: Part 1

Are you looking for some “tried and true” marketing strategies that will work for your business? Yep, there are a million and one tips floating around, but a great number of them are totally irrelevant to your needs.

Who has time to waste sorting through the junk for a few good ideas? In the course of the next few emails, we’ll talk about some “one size fits all” strategies that will work for virtually ANY business.

Hey, check your purse or wallet… how many of those business size cards with little punch holes do you have hiding in there? I’ve got several - one for the local sub shop, one for coffee (or cappuccino in my case), a pizza card, and the list goes on. My philosophy is this, “If I’m going to buy it anyway, I might as well get something free once in a while.”

Your customers think so too!

Frequent buyer rewards are a great way to keep customers buying in YOUR shop… hey, why let them spread their business around ? The simple idea of a card that is punched or marked with each purchase, and redeemed after a specified number of purchases is an effective incentive.

Yeah, it works for everything from cups of coffee to airline tickets! You can even add a little extra push with a deadline.

Another great strategy is discounts. Yeah, yeah… I know, EVERYBODY uses the discount strategy. I’m not talking about generic, everyday discounts that customers roll their eyes at - like you might have just done when I mentioned discounts. I’m talking about the REAL thing.

Real discounts have a logical reason behind them - reasons that aren’t everyday occurrences. For instance, an anniversary, an introductory offer, or a holiday special might be legitimate reasons to advertise a special discount sale.

Your customers know the difference bogus deals and the real thing.. They’ll be happy to check out a new product or service that you’ve recently added… especially if they know they’ll be getting a GOOD DEAL on it right away.

Have you tried using premiums? Next time we’ll delve into the benefits of using them to entice customers and prospective customers to spend their cash at your place of business.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.