7 “Tried and True” Marketing Tips: Part 1

Are you looking for some “tried and true” marketing strategies that will work for your business? Yep, there are a million and one tips floating around, but a great number of them are totally irrelevant to your needs.

Who has time to waste sorting through the junk for a few good ideas? In the course of the next few emails, we’ll talk about some “one size fits all” strategies that will work for virtually ANY business.

Hey, check your purse or wallet… how many of those business size cards with little punch holes do you have hiding in there? I’ve got several - one for the local sub shop, one for coffee (or cappuccino in my case), a pizza card, and the list goes on. My philosophy is this, “If I’m going to buy it anyway, I might as well get something free once in a while.”

Your customers think so too!

Frequent buyer rewards are a great way to keep customers buying in YOUR shop… hey, why let them spread their business around ? The simple idea of a card that is punched or marked with each purchase, and redeemed after a specified number of purchases is an effective incentive.

Yeah, it works for everything from cups of coffee to airline tickets! You can even add a little extra push with a deadline.

Another great strategy is discounts. Yeah, yeah… I know, EVERYBODY uses the discount strategy. I’m not talking about generic, everyday discounts that customers roll their eyes at - like you might have just done when I mentioned discounts. I’m talking about the REAL thing.

Real discounts have a logical reason behind them - reasons that aren’t everyday occurrences. For instance, an anniversary, an introductory offer, or a holiday special might be legitimate reasons to advertise a special discount sale.

Your customers know the difference bogus deals and the real thing.. They’ll be happy to check out a new product or service that you’ve recently added… especially if they know they’ll be getting a GOOD DEAL on it right away.

Have you tried using premiums? Next time we’ll delve into the benefits of using them to entice customers and prospective customers to spend their cash at your place of business.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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