7 “Tried and True” Marketing Tips: Part 2

We’ve already talked about two of the seven “Tried and True” marketing tips… frequent buyer rewards and discounts. Let’s pick up with the use of premiums.

Let me ask you this, “How many times have you seen buy ABC and get XYZ free ads?” I won’t even ask how many things you’ve found yourself throwing into the shopping cart that you really could have bought cheaper… just to get a free product you didn’t intend to buy in the first place!

Yeah, you like freebies… and you’re not alone. Most people enjoy getting something for nothing – especially when it’s a bonus for buying something that they already need.

Now here’s a hot secret to making premiums really pay off – business customers. Think customer, not business. Sure the customer is there to buy a product that his business needs, but when you offer a “buy it get this free” product that the customer can personally enjoy… well, you’ve hook him.

Think about it like this… he bought what the business needs and can write it off for taxes, AND enjoy the product you’ve given HIM totally free of charge. Yeah, it’s like Christmas in July!

The fourth tip is all in the packaging. That’s right… you can wrap your sales up with the right package. The strategy is to increase the SIZE of the sale. What do you have that sells well? Find a product that is related, package it with your hot seller and watch your profits climb.

Why not? You’ll be selling two products with each sale rather than one.

How would you like to insure a certain number of sales over the next six month? Yeh, every business owner would like to know they will have a certain number of customers walking through their door – guaranteed! Prepaid sales will do it for you.

We often think of spas with prepaid memberships or restaurants with their dining cards when we think of prepaid services. You don’t have to be either to successfully implement prepaid sales. Gift certificates, gift cards, memberships…

What if you were to make an effort to sell 50 prepaid memberships or gift cards worth $50 each? You’ve just guaranteed your business $2,500 in business in the near future, not to mention the fact that your customer is getting a good deal in the bargain. Heck, we all know we save big time when we prepay… don’t we?

Hold on! We’ve got 2 more exciting marketing tips to uncover in the next email.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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