Manage Your Profit Growth

What is it that keeps business men and women motivated to invest their time and energy into a demanding and sometimes exacting endeavor? Heck yeah… profit, revenue, income, big bucks… whatever you guessed, it all boils down to a dollar sign.

Okay, we’ve agreed that you’re in business to make money. Now let’s talk about how to maximize the amount of money that you can count as profit at the end of the year.

The number one issue directly relating to profit is the pricing of your products or services. The instinctive tendency is think you have to have the cheapest price in town. Not so!

I’m going to suggest that you raise your prices. Hold on! Before you start listing all of the reasons your customers would head for the nearest competition… think about this:

Think about this…

Would you rather have your competitors focused on selling a cheaper product than you, or focused on selling a better product than you?

Not everyone buys the cheapest! A lot of us would rather pay a few cents more for a quality product that will last longer – definitely the best bargain. Let them paint themselves as cheap, bottom-of-the-heap businesses. Meanwhile, a price increase may boost your product’s image and widen the profit margin.

Think about it… would you rather go to the cheapest doctor in town, or the guy with a reputation for being the best in the area. What about a hairstylist? Is it the cheapest chap with a pair of clippers on hand or the gal that makes you look like a movie star that you book with?

Your customers are no different. Don’t allow yourself to be suckered into cutting your own profits by under pricing your products and services.

Is your sales force a highly motivated performing machine? Next time well find out how to increase your sales team’s performance.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

A Call to Action!

Nobody really enjoys the pressure of deadlines and high expectations, but these unpopular pressure chambers can be beneficial. Think about this… if you have two weeks to complete a project, no sweat! You’ll finish it in somewhere between twelve and fourteen days, and pat yourself on the back.

On the other hand, if you’re given the same project to be completed in one week… yeah, you sweat, fret, and stew, but somehow you manage to put the finishing touches on it just in time.

Hey, it’s our nature to expand the time it takes to do a job to match the time available to complete it. That’s why a good business leader has to be ready to push! Why allow the company to waste a week on a project that can be completed in two days… with a little incentive.

Don’t get me wrong, I’m not insinuating that your employees need to be slave-driven, but a few well-intended, inspiring nudges might benefit your company. You can use deadlines and expectations to kick things into high gear.

Peters and Waterman write in their books “In Search of Excellence” and “Passion for Excellence” about a “bias for action.” They believe that many businesses mosey along as though time were not a factor in success. What about your business? Has it fallen prey to one of Murphy’s Laws… everything takes longer and costs more than projected?

Challenge yourself and your employees to kick it into high gear! The next time someone has a grand idea… see how quickly you can put the idea into action.

In the meantime, you can look forward to our next email… managing profit.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Rethinking - the “Straight Line” to Success

If I were to draw a 1 and an X, then ask you to draw a line that would turn it into a six, could you do it? Dr. Eden Rowell used this example in a motivational movie “Pack Your Own Chutes” to show us how locked into one way of thinking we can become.

Have you figured it out yet? Simply draw an “s”. Hey, it’s a line… no one said it had to be a straight line! Could it be that your “one million dollar idea” is hidden away behind the door of conventional thinking?

As your business grows it’s important to able to REDEFINE it. Frequently rethinking what your business is and the possibilities it has, will keep you on the cutting edge.

One great success strategy is to carefully consider your definition of excellence. Forget about your preconceived ideas of what is important to customers, and RETHINK. If you own a hotel, you may want to spend the night in a hotel.

o What made your stay great? o What made it stink?

You just might discover that investing in a more qualified front desk clerk is your new top priority.

In this rapidly changing society, getting caught up in a “habitual” way of thinking could be the death of your one-time-successful business endeavor. Do you remember the railroads? That’s just about all we have left… memories.

At one point in the U.S. history, railroads played a major role in the economy of our great nation. When was the last time you had to sit at a railroad crossing to wait for a train to pass? If someone would have forgotten they were in the railroad industry, and refocused on the transportation industry… would we see more of them today?

If you’re looking for a sure way to brainstorm successfully, throw away the confines of habitual thinking. Forget that lines have to be straight. Look at your business from a brand new perspective… it could very well spark a fresh insight that leads you to new heights of success.

Speaking of spark… are you “on fire” about your business? Next time we’ll talk about stoking up some action!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Be Your Own Marketing Consultant and Get “Over-the-Top” Results!

What do you do when your business seems to have reached its peak of profitable performance? I know we spend a lot of time talking about reaching your peak potential, but once you’ve worked hard and made it… then what?

Life isn’t over… you’ve still got a lot of room to grow. Unfortunately that may take learning to think in a brand new way. Hey, it’s not a bad thing, but sometimes tough because we’re stuck in a rut. Now, I’m not kickin’… it got you to the top, didn’t it? But the fact remains – you’ve got to take a new direction of you’re going any further.

There are two things you can do without branching out into new products:

1. Look for a NEW MARKET to reach with your current products. 2. Look for a NEW WAY to market your product.

You’ve heard of Avon… the lady’s cosmetic company that has long been known as a home business where women sell to other women. Unfortunately, the “Avon Lady” knocking on doors is unlikely to get an answer. The number of career women has taken a toll on the success of the traditional Avon representative.

Avon has incorporated the two marketing strategies I mentioned above.

1. Avon is working on methods for their representative to sell to co-workers rather than door-to-door in the traditional fashion. 2. Avon now uses direct mail marketing methods… successfully.

Once you’ve reached the moon, shoot for the stars. There’s always a way to become even more successful, and no… you don’t have to shell out big bucks to marketing consultants to find out how. Spend a little time brainstorming with the two simple strategies I’ve mentioned. Amaze yourself!

Need a little inspiration for you brainstorming session? Next time we’ll talk about thinking “successfully.”

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.