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Rethinking - the “Straight Line” to Success

May 14th, 2005

Rethinking - the “Straight Line” to Success

If I were to draw a 1 and an X, then ask you to draw a line that would turn it into a six, could you do it? Dr. Eden Rowell used this example in a motivational movie “Pack Your Own Chutes” to show us how locked into one way of thinking we can become.

Have you figured it out yet? Simply draw an “s”. Hey, it’s a line… no one said it had to be a straight line! Could it be that your “one million dollar idea” is hidden away behind the door of conventional thinking?

As your business grows it’s important to able to REDEFINE it. Frequently rethinking what your business is and the possibilities it has, will keep you on the cutting edge.

One great success strategy is to carefully consider your definition of excellence. Forget about your preconceived ideas of what is important to customers, and RETHINK. If you own a hotel, you may want to spend the night in a hotel.

o What made your stay great? o What made it stink?

You just might discover that investing in a more qualified front desk clerk is your new top priority.

In this rapidly changing society, getting caught up in a “habitual” way of thinking could be the death of your one-time-successful business endeavor. Do you remember the railroads? That’s just about all we have left… memories.

At one point in the U.S. history, railroads played a major role in the economy of our great nation. When was the last time you had to sit at a railroad crossing to wait for a train to pass? If someone would have forgotten they were in the railroad industry, and refocused on the transportation industry… would we see more of them today?

If you’re looking for a sure way to brainstorm successfully, throw away the confines of habitual thinking. Forget that lines have to be straight. Look at your business from a brand new perspective… it could very well spark a fresh insight that leads you to new heights of success.

Speaking of spark… are you “on fire” about your business? Next time we’ll talk about stoking up some action!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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