Marketing… Is it the Job for your Sales Team?

We’ve been discussing the sales force, and how to make it more effective. It doesn’t matter how you look at it, the fact remains that creating a powerful sales team is… well, a lot of hard work!

Deciphering who are the poor performers, mediocre performers or high achievers… coaching… demanding accountability… creating a self-motivated environment… all of these things take a lot of time and effort for the entrepreneur who desires to lead his team to success.

Wouldn’t it be great if you could kick back and relax after all your hard work, and just leave everything in the hands of your sales team? BIG MISTAKE! Don’t forget that your marketing plan and your sales force are two different things. Yes, you can use your sales force to market, but marketing goes much farther than that.

Your company needs direct communication with consumers in addition to your sales team. I know, it sounds like a lot more work, but it doesn’t really have to be.

A company newsletter is a great way to stay in contact with your customers and potential customers. It’s interesting, non aggressive and keeps your customers in contact and ripe for your sales force to find success with the next time they walk through your doors!

A toll free customer hotline keeps customer relationships on the mend by giving dissatisfied customers a way to communicate without attacking your sales team’s spirit.

Warranty cards are wonderful tools to get contact information for later promotions, and to provide information about your customer base.

A good marketing plan that includes a successful sales team is sure to send your business over the top! Don’t allow yourself to be lulled by the misconception that a powerful sales team is all you need.

Do you have a large number of customers who owe? Next time we’ll talk about ways to get them to pay up!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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