The Best Buy for your Buck! Part 5

What happens when things just don’t quite add up? If you’re like me, you start looking for the culprit!

Last time, we talked about the #1 advantage of direct mail marketing… measurable results. The facts are the facts, and direct mail marketing is 99% measurable. Now, that’s pretty darned good, but just where in the world does the missing 1% fit in?

It adds up to positive exposure. Think about it this way… there are always a few who just don’t fit the mold. They’re the pack rats of marketing. They don’t respond right away, nor do they discard your marketing material. It lies around dormant on their refrigerator or in their head for a future date. Suddenly, out of the blue they walk into your place of business a loyal customer.

What happened? It’s a clear-cut case of positive exposure that paid off. Hold on! I’m not suggesting that you count it as having a dollar value when you’re measuring results. Just don’t forget that the cumulative affect of exposure does add up to 1% of your direct mail results… the hidden 1% that statistics can’t pin down.

By the way, have you stopped to consider what the single most valuable asset of your business really is? Next time we’ll find out…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Direct Marketing - The Best Buy for Your Buck! Part 4

Are you a sales person, small businessman, or the CEO of a large company? Regardless, switching your marketing emphasis to direct response will improve the profit of your business, guaranteed!

Now, I know there are a lot of ad agencies and consultants who would tell you otherwise, but think about it… why would they oppose strategies that measure ad results? You guessed it! They know their results just won’t measure up.

Statistic… smashtistics! Sure they’ll have a folder full to pull out and WOW you with, but are they true? Often surveys are not scientifically collected, nor are those surveyed a real sample of the population. They inflate their incomes on paper, and lie about other aspects just to look good. Is this the kind of information that is going to help you grow your business?

Of course not! It’s a bunch of bunk that these agents use as a smoke screen to escape the pressure of producing real, measurable results. Don’t be caught up in their sleight-of-hand dealings.

Direct marketing is 99% measurable. You’ll know how effective your marketing is… without doubt… without inflated or imagined numbers… and without unaccountable consultants.

Maybe you’re wondering why direct mail isn’t 100% measurable… we’ll discuss that in our next Amazing Marketing Strategy email.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Direct Marketing - The Best Buy for Your Buck! Part 3

Last time, I surprised you by stating that junk mail is my favorite form of direct marketing. That one probably has you scratching your head, and your eyebrows lifted in disbelief, but here are a few things for you to think about.

First of all, let me rephrase my statement… direct mailing is my favorite type of direct marketing. That sounds a little better doesn’t it? Here’s the scoop…

Direct mailing gives you a huge choice when it comes to formatting and costs. You’re not stuck with one thing. You can package it in an envelope, or simple print it on a postcard… just to name two options.

You send your information directly to your prospective customers. There’s no wondering if they happened to be watching TV or listening to the radio when your ad aired. You can bet the postal service did its job… your prospect got your ad!

For one brief moment you have the customer’s attention. Hey, maybe they only take a moment to decide whether or not to open it or pitch it, but in that brief moment you’re guaranteed to put your name in front of them!

Direct mail is MEASURABLE. I’ve already harped on the benefits of measurable results…

Here’s one of the money saving benefits… you can learn to do your own copy and graphics. Now that one can save you a bundle!

Start paying attention to your own junk mail. What gets your attention? What turns you off? Start a file for future direct mail campaigns… and you’re on your way to building a successful direct marketing campaign that will net you big bucks!

Next time we’ll talk more about the difference between measured results and statistics.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Direct Marketing - The Best Buy for Your Buck! Part 2

Last time, we talked about direct marketing and the value of delivering the best results for the amount of money invested. Other types of popular ads may seem great because so many others are using them, but are invaluable to a savvy marketer who knows that tracking ad results is crucial to a successful marketing strategy.

Let’s take a close look at what direct marketing is:

1. Basically its advertising that asks for a direct response. You’ve probably seen a number of ads with a coupon attached that you clipped and took to the counter for a discount. Others may include an 800 number to be called that includes a code number that can be traced. Why? Direct advertising is 99% measurable.

2. Have you ever received a fat envelope in your mailbox that was full of coupons? Maybe you’ve cashed in on a postcard that offered a buy-one-get-one-free dinner. These are further examples of direct marketing.

3. Radio and TV ads can be used as direct marketing as well. These ads will require the call letters of the station for the discount or free gift. The key is that they require a direct response, and yeah… they know exactly where you heard the ad when you supply the required call letters.

4. What about those coupon books that you purchase for $25 and receive $200 in discounts on future purchases? Yeah, those are direct marketing strategies as well. The coupon booklet can definitely be traced, and the results analyzed for future marketing endeavors.

There’s one more type of direct marketing that I want to discuss. Next time we’ll talk about the most effective of all direct marketing strategies… junk mail. That got your attention!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Direct Marketing - The Best Buy for Your Buck! Part 1

Every business owner would love to insure the success of their business. Heck, none of us enjoy the gut-wrenching worries that have us wringing our hands during downturns in the economy or slow seasons for our business.

Marketing plays an important role in the success of every business. No marketing technique consistently delivers the best results for the dollars spent than direct marketing. You might not be able to guarantee a booming economy, but you CAN ensure that you’re getting the most for your marketing investments!

Direct marketing outshines its counterpart, institutional advertising. This type of advertising typically says, “Here we are, here’s who we are, here’s what we do, we’re great guys…” It never gets around to asking the customer to BUY. Its main purpose it to build the image of the company using it.

Yeah, a waste of time and money! Hey, you might remember the Goodyear Blimp flying high in the sky at some event you attended, or maybe you spotted it on TV. Let me ask, “Did it ever inspire you to buy?”

I’m pretty sure your answer will be no, but the real reason this type of advertising is a waste of time and hard earned bucks is that there is absolutely NO WAY you can measure the results of this type of ad!

Any marketer worth his weight is going to tell you that tracking advertising results is imperative to creating a successful marketing plan. And that, my friend, is exactly why direct marketing works!

Hang on, next time we’ll talk more about direct marketing and its benefits!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.