Direct Marketing - The Best Buy for Your Buck! Part 2

Last time, we talked about direct marketing and the value of delivering the best results for the amount of money invested. Other types of popular ads may seem great because so many others are using them, but are invaluable to a savvy marketer who knows that tracking ad results is crucial to a successful marketing strategy.

Let’s take a close look at what direct marketing is:

1. Basically its advertising that asks for a direct response. You’ve probably seen a number of ads with a coupon attached that you clipped and took to the counter for a discount. Others may include an 800 number to be called that includes a code number that can be traced. Why? Direct advertising is 99% measurable.

2. Have you ever received a fat envelope in your mailbox that was full of coupons? Maybe you’ve cashed in on a postcard that offered a buy-one-get-one-free dinner. These are further examples of direct marketing.

3. Radio and TV ads can be used as direct marketing as well. These ads will require the call letters of the station for the discount or free gift. The key is that they require a direct response, and yeah… they know exactly where you heard the ad when you supply the required call letters.

4. What about those coupon books that you purchase for $25 and receive $200 in discounts on future purchases? Yeah, those are direct marketing strategies as well. The coupon booklet can definitely be traced, and the results analyzed for future marketing endeavors.

There’s one more type of direct marketing that I want to discuss. Next time we’ll talk about the most effective of all direct marketing strategies… junk mail. That got your attention!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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