Direct Marketing - The Best Buy for Your Buck! Part 3

Last time, I surprised you by stating that junk mail is my favorite form of direct marketing. That one probably has you scratching your head, and your eyebrows lifted in disbelief, but here are a few things for you to think about.

First of all, let me rephrase my statement… direct mailing is my favorite type of direct marketing. That sounds a little better doesn’t it? Here’s the scoop…

Direct mailing gives you a huge choice when it comes to formatting and costs. You’re not stuck with one thing. You can package it in an envelope, or simple print it on a postcard… just to name two options.

You send your information directly to your prospective customers. There’s no wondering if they happened to be watching TV or listening to the radio when your ad aired. You can bet the postal service did its job… your prospect got your ad!

For one brief moment you have the customer’s attention. Hey, maybe they only take a moment to decide whether or not to open it or pitch it, but in that brief moment you’re guaranteed to put your name in front of them!

Direct mail is MEASURABLE. I’ve already harped on the benefits of measurable results…

Here’s one of the money saving benefits… you can learn to do your own copy and graphics. Now that one can save you a bundle!

Start paying attention to your own junk mail. What gets your attention? What turns you off? Start a file for future direct mail campaigns… and you’re on your way to building a successful direct marketing campaign that will net you big bucks!

Next time we’ll talk more about the difference between measured results and statistics.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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