Are You Top Of Consciousness

How many great ideas have you had that fizzled and evaporated into thin air? Heck, they were darned good ideas too! The problem wasn’t the ideas, it was implementing them… making them work.

We’ve been talking about Top of Consciousness Marketing, one of the greatest marketing tools I’ve come across. Now it’s time to do a little strategizing about ways to make it work for you. There’s no sense in letting another brilliant idea vanish!

How often and how many ways could you contact a potential customer outside of normal visits to you place of business? Quick! Make a list…

Here are a few to get you going:

• Seasonal greetings
• Post cards
• Birthday cards
• Newsletters
• Catalogs
• Flyers
• Special sale notices
• Telephones calls
• Emails
• Thank you’s

Listen up, here’s the secret to effectively obtaining Top of Conscious positioning in the mind of your customers… finding 10 to twelve ways to contact them every year.

Newsletters are probably one of the easiest ways to implement a regular contact system with your customers and potential customers. A monthly newsletter written in an informative and entertaining style is something your customers and potential customers will look forward to. It’ll also go a long way in establishing your credibility as an expert in your field of business.

Who doesn’t appreciate a personalized “Thank You?” It doesn’t really matter if it’s a phone call, and email, a card or a bouquet. It’s the thought that counts.

Remember the pleasant surprise of an unexpected birthday card? Hey, it always feels good to have someone remember your special day.

The key to staying on at the top of peoples minds is simply getting their attention on a regular basis. Pick one or 10 of these methods and start using them to get the attention of your potential customers and to keep loyal customers feeling appreciated.

Stick around for some more great ideas on implementing Top of Consciousness strategies.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Louder than the Rest

Let’s play a little word association game. When I say hamburger, what comes to mind? If you’re like nearly half of the population, McDonalds probably popped into your head.

The technique that this corporate giant has mastered is called the Top of the Consciousness Principle. In other words, McDonalds has learned the secret of drowning out the Marketing Noise of other fast food competitors.

Ronald McDonald, the multi-million dollar jingles, distinguished locations, and well-known charity funds have kept McDonalds at the top of fast food diners’ minds.

Have you found yourself in the plight of Wendy’s and Burger King, struggling just to keep up? I’ve got some great news for you!

First think about something… have you ever received anything from McDonalds in the mail? What? No free coupons? No notices for upcoming specials? AHA! One thing McDonalds DOESN’T do well is…

You got it, direct mail! Imagine what would happen if they added direct mail to the mix. Or, what would happen if one of their competitors started using direct mail?

Stick around for news about a Direct Mail Marketing strategy that will give you a boost up on making more noise than the competition!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

The “Roar” of Marketing Noise

Have you ever stopped to wonder how many times a day you are bombarded with advertising campaigns? It’s like trying to count the gallons of water cascading over Niagara Falls!

Think about this… in the next four hours you will be presented with more opportunities to spend, squander or invest your money than you would have been exposed to in an entire 30 days just ten years ago!

Is it any wonder that credit card companies are thriving? All of the hubbub screaming for your attention and demanding your hard-earned money is what we call Marketing Noise.

It’s everywhere… billboards, painted on business vehicles, window displays, outdoor displays, on the radio, stuffed under your windshield wipers, in the mailbox, on the computer, printed in brochures, on the back of store receipts, blasting from the TV, in the newspapers… Heck, even the quiet park benches haven’t escaped the attention of sharp-eyed marketers.

What does all of this mean to you, a business man or woman? A lot! Not only are you faced with pressure to part with your personal money, the business to business Marketing Noise is just as demanding. In fact, during the last 5 years business journals, magazines and newspapers have tripled.

The real scare factor goes beyond the Marketing Noise your business senses are exposed to… it’s the level of Marketing Noise your competition is making.

Do you ever feel threatened or overwhelmed by the fast pace of the marketing world? Next time we’ll talk about meeting the most sophisticated competition head on… and coming out on top!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Your #1 Asset

Before we go one inch further, grab a pencil and make a list of your business assets… buildings, equipment, inventory, personnel, account receivables, etc., etc. Now circle the thing on your list that you find most valuable.

Did you get them all? Think again… I’d be willing to bet you missed the most important asset. Yeah, the customers that make your business a business. There’s no possible way to even have a business without them.

Now the good news is that direct mail marketing puts the customer right where they need to be, # 1 on the list. Why? It’s hard to overlook the cost and value of acquiring a customer when you’re using direct mail marketing.

How far will you go to woo a new customer? Sometimes it costs a bit to get them in the door, and you may even lose money on them the first time around. Customers are an investment that pays off in the long run though.

In the next few emails we’ll talk about two concepts (Top of the Consciousness Principal and Marketing Noise) necessary to keeping customers around long enough to become high profit assets.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.