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The “Roar” of Marketing Noise

August 13th, 2005

The “Roar” of Marketing Noise

Have you ever stopped to wonder how many times a day you are bombarded with advertising campaigns? It’s like trying to count the gallons of water cascading over Niagara Falls!

Think about this… in the next four hours you will be presented with more opportunities to spend, squander or invest your money than you would have been exposed to in an entire 30 days just ten years ago!

Is it any wonder that credit card companies are thriving? All of the hubbub screaming for your attention and demanding your hard-earned money is what we call Marketing Noise.

It’s everywhere… billboards, painted on business vehicles, window displays, outdoor displays, on the radio, stuffed under your windshield wipers, in the mailbox, on the computer, printed in brochures, on the back of store receipts, blasting from the TV, in the newspapers… Heck, even the quiet park benches haven’t escaped the attention of sharp-eyed marketers.

What does all of this mean to you, a business man or woman? A lot! Not only are you faced with pressure to part with your personal money, the business to business Marketing Noise is just as demanding. In fact, during the last 5 years business journals, magazines and newspapers have tripled.

The real scare factor goes beyond the Marketing Noise your business senses are exposed to… it’s the level of Marketing Noise your competition is making.

Do you ever feel threatened or overwhelmed by the fast pace of the marketing world? Next time we’ll talk about meeting the most sophisticated competition head on… and coming out on top!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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