Do You Know What you Think you Know?

Let’s get right down to business. Grab a pencil and list 10 things you know that you know about your customers. While you’re doing that, listen up…

I once knew a great business woman who owned a bridal shop outside a small city in the northeast. She had a thriving business, was nearing retirement age, and didn’t really worry too much about growing. She placed sporadic ads, gave an annual bridal show, and let the chips fall where they may.

I asked her the same question… “What do you know about your customers?” She had it all down pat. Most of them were local brides who knew the reputation of her business and the family name. After all, she’d sold wedding gowns to half of their mothers!

I have to give her credit; she had gathered information about every bride that came through her doors. Every bride-to-be filled out a little card before trying on a gown (no bribe needed for that one). The problem was that she hadn’t paid a bit of attention to the goldmine she had buried in her filing cabinet.

Nearly one-fourth of her customers were from a metro area about 150 miles away. How did that happen? Their families owned camps in a nearby forest. Their periodic visits brought them past her shop where they stopped in, discovered that the prices were unbeatable and bought!

The moral of the story is that accuracy counts… especially for small businesses striving to keep one up on the competition. No matter how long you’ve been in business, or how successful your business is, it still pays to ask the consumer the questions you think you know the answers to.

Finding out the TRUTH about your consumers may very well be the most profitable decision you make this year!

Do you ever wonder who the “perfect customer” is? Stick around…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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