The Perfect Customer

We’re going to take a brand new slant on last week’s email. We’ve already learned that it pays to figure out exactly who our customers are. We might be surprised when we put all the facts together about the clientele that makes up our regular customer list.

What about future customers? Think about it this way… if you’re going to expend time, energy, and money finding new customers, why not go for the gold? Do you know the real hard facts about the customers you’d love to woo?

What is the single most defining characteristic of your dream consumer? You might be surprised to know that there are lists, long lists, of consumers who fit that category. In fact, the SRDS Directory (Standard Rate and Data Service) lists just about every mailing list and mailing list supplier known to mankind.

What a bonanza! More than 1,600 pages crammed with potential consumers are just waiting for the right business to come along.

Basically these lists break down into three different kinds of lists.

Purchaser Lists: The names on a purchaser list could be just about anyone… people who purchase from Hanes catalog, music clubs members, those who buy tickets to concerts… you name it. The category is up to you.

Subscriber Lists: These names are typically those who subscribe to a magazine, newsletter or other publication. The really cool aspect about subscriber lists is that they can be broken down into geographical areas, new subscribers, or even those whose subscriptions are about to expire.

Compiled Lists: With the exception of the Yellow Pages, compiled lists come from a variety of sources. For example, a list may consist of names of CEO’s of manufacturing companies with more than 100 employees.

If you’re looking for a competitive advantage, you may want to check into purchasing one of these national lists. This insight will put you ahead of 99 percent of small business owners who have no idea that they exist!

Next time we’ll take a more in-depth look at the advantages and disadvantages of these different types of lists.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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