The $coop on Lists

Networking has become a common buzzword. I recently even read an article directed to the unemployed that touted networking as a step toward success in getting a job. When people come together for a common goal, and share knowledge, connections, and success strategies, everyone wins.

Have you thought of connecting with other businesses and sharing your lists? Here’s the scoop… a basic list with the bare bones minimum of merging and purging is going to cost you about $35 dollars. A really good list is going put your blood pressure through the roof if you’re crunching numbers to just make ends meet. Why not network?

WARNING *WARNING* WARNING There are some great ways to save a few bucks, but listen up… reusing a list you rented for a one-time use isn’t one of them. In fact, it’s downright dangerous- a good way to find yourself in court.

Why? In most lists are a few “seeds” planted to catch anyone tempted to cut corners. These “seeds” are paid to get your mail and report anyone abusing the privileges they paid for.

LEGITIMATE MONEY $AVERS

#1 Track your lists: Knowing which lists have the highest conversion rate is as easy as coding each mailing. Fictitious suite numbers or telephone extensions are great ways to keep tabs on who is responding and from which mailing.

#2 Buy a nth name list: Basically it works like this… in a list of 10,000 names you may decide to buy every 10th name. It’s like a test drive of the list. If you like the results you can go ahead a purchase the portion of the list you didn’t use. Otherwise, you’ve saved yourself a bundle.

#3 Check the Yellow Pages for local list brokers: You may not need all of the information provided in a national listing. Why pay for it? Local brokers are sometimes more helpful and easy to deal with.

Coming up… a new topic, “Is it a Winner?”

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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