Is it a Winner?

Archers have always impressed me… a good archer that is. They’re usually decked out in camouflage; you’ll see all kinds of contraptions on their bows to silence the arrow, to aim, and to keep the arrow feathers unmarred. I’ve even seen archers who have glow in the dark sites on their bows for those cloudy, dark days of fall when it’s tough to see.

Long before the hunt, the archer will be out on the range practicing. He’ll pull back, close one eye, hold his breath, steady the bow, and then let the arrow fly. A quick look, and there it is… the arrow sticking right out of the bull’s eye.

Let’s talk a minute about direct marketing, archer style. I’m surprised at how many direct marketers would look like me out on the shooting range. I’d grab my bow, pull back the string, close both eyes, and shoot blindly… then I’d run up and paint a target around whatever the arrow was sticking out of. Heck, what’s the chances of me actually hitting the target?

Yeah, silly… I know. But that’s exactly what some direct marketers do. They invest a great deal of time and energy into creating the perfect ad, and then try to find a target market to send it to.

Highly successful marketers study the target long before they create the ads to aim at them. A successful priority list might look something like this:

1. Select a target market
2. Discover the demographics about the market
3. Create an advertisement to reach that market niche

Don’t be discouraged if you’ve already started a campaign like I mentioned. It’s not too late to start sharpening your skills. Start aiming for the target, rather than painting the target around your aim.

Look for seven ways to increase you chances of charming your market in the next issue.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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