Don’t Put All Your Eggs In One Basket

The old proverb says it all… direct marketers, listen up.

Last time, we talked about the value of double exposure and the fact that it increases sales by disproportionate rates. Why? Because consumers become familiar with your product and service – you build credibility.

Spreading your message across different media can have the same affect as repeat exposure through direct mail. A direct mail campaign backed up by radio spots and a billboard will increase awareness of your presence in the same manner as repeat direct mail exposure.

But hey, don’t these other advertising methods cost an arm and a let? Yep, that’s what I want to talk to you about… ways a small businessman with a small budget can cut costs and still be effective.

1.Get a uniform business image. Use the same colors, logo, and name on all of your advertising. You want to build instant recognition.

2.Find an easy-to-remember slogan. Make it simple, yet catchy… something that sticks.

3.Slash the number of contacts you target. At first thought this might seem like a bad strategy, but you’ll be able to effectively reach fewer consumers with repeat messages.

4.Use company vehicles to display your ad. A one-time cost will last the lifetime of the vehicle. Advertising doesn’t get any cheaper.

5.Sponsor an event. When everyone is having fun, and know you are the reason, you’re a hero. It’ll be something they remember.

Are you wonder about the best way to package your offer? We’ll discover some great ways to make a big splash next time.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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