Hook your Reader with these Three Techniques

Direct Mail Marketing in some aspects is extremely scientific. It can be tested and tracked with great precision, yet there are some aspects that are purely raw intuition. That is exactly why great copywriters can command astronomical fees and get it. It’s tough to simulate intuitive knowledge of a market.

Though I can’t know all there is to know about every market, I do know a few insider secrets I’d like to share with you… secrets that will increase your odds for success.

The first order of business is to get the offer opened. We’ve discussed several techniques in the past few emails, so I’ll jump ahead to the next item – the structure of the mailer.

Although brochures, flyers, and other mailers have their unique characteristics, they share the same basic formula for success. The number one variable in the equation is the headline, or 1st sentence of the letter. If you don’t get anything else right, you’ve got to get that right! If you don’t hook ‘em, you won’t catch ‘em.

Your opening should include one of the following techniques:

• Telegraph the offer
• Emphasis the most attractive aspect of the offer
• Target the reader

If you do one of these three things, you’re setting yourself up for success.

What happens if you have a campaign that flops? Don’t beat yourself up. Remember that it’s tricky business. Even the best of the pros have a flop now and then. Regroup, retry, and expect success.

Next time we’ll talk some more about the importance of powerful headings…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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