The “Big 4″ Promotional Tips

Let’s roll up our sleeves and get down to the brass tacks of successful marketing. What makes it successful?

“The Big 4” Promotional Tips

1. Worry less about image and more about quality. Hey if you look good, but don’t live up to the reputation the only one who’s fool is you. Consumers know the difference. Let your competition invest in the superficial and reap the temporary benefits it brings.

2. Be Yourself Make your advertising copy personable. Cut the jargon and talk like you would if the reader were your best friend.

3. Be Friendly Greet everyone with a smile, and let it show through in your advertising. You’re never too good for a customer. Remember that everyone’s mo.ney spends the same.

4. Have Courage Have the guts to do what your competitors would never do, and gain the respect of potential clients.

Success is built on initiative, hard work, and yes, sometimes some “luck” along the way. The truth is though, that often we make our own luck by applying a little extra effort. Don’t plan your marketing strategies blindly. Get out there. Make phone calls as if you were a customer. Find out what impresses YOU about other businesses. Arm yourself with the knowledge to create your own luck and charm your customers into years of loyal patronage.

Next time, we’ll delve into a brand new topic…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Snub Saks and Win!

Are there times when you can turn your nose up at top-notch business’s marketing methods and win? You bet! Snubbing Saks might get you a few raised eyebrows, but it’ll put money in your pocket. Here’s why…

We all know that anything you pick up at Saks is probably going to cost an arm and a leg. Nothing worthwhile in life is free, right? Wrong! That’s where we jump off the Saks bandwagon if we’re going to be successful marketers.

Let’s face it. F.R.E.E is a language we all understand. The trouble is that too many businesses don’t have the courage to give anything away. The immediate cost frightens most of us into making ourselves out to be cheapskates. You know what I’m talking about… the freebies that really aren’t fre.e or are so worthless we HAVE to give them away to get rid of them.

What would happen if you owned a restaurant and got up the courage to give away 1,000 of your best lunches? Ouch, you can probably kiss $5000 goodbye in a hurry! But think of it this way. If 100 of those free lunches recipients became loyal patrons… yeah, you’d make up the $5000 investment in a hurry.

It doesn’t take long for advertising campaigns to add up to 5K… and no one in the audience actually gets a literal taste of your product. Freebies, real bona fide freebies, are the best way to give prospects a real taste of your product and service in a way words can never describe.

Stay tuned for “The Big 4” promotional techniques.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Neighbors Count!

Direct mail arithmetic is a lot simpler than the math you tried to avoid in high school. Heck, just the thought of Algebra made me break out in a sweat. Luckily direct marketing is a lot easier to get correct answers with. Regardless of how you add it all up, the answer comes out the same… SUCCESS!

As good as it already sounds; I’ve come up with a simple formula to double your number of customers. No algebraic equations, Pythagorean Theorems, or symbols more complicated than a simple plus and equal sign are involved. Sound good?

Well, let’s stop for a minute and think about the customers you already have listed in your database. What do they all have in common? (Oops we’re talking common denominators… no fractions here, I promise!)

Back to the question, “What does every one of your customers have?” Neighbors! Yeah, they ALL have them – whether they hate them, love them, or maybe have never even seen them. In any case, they’ve probably seen the name on the mailbox and that’s the secret to our formula.

1 Customer + 4 Neighbors = Double your Current Customer List

What we’re really talking about here is CREDIBILITY. When a potential consumer knows someone (or even know someone who knows someone) who has used your product and service with satisfaction, you increase the odds of making a sale drastically.

3 Easy Steps to Using Neighbors to Double Your Business

1. Print out a list of current customer addresses

2. Research a local criss-cross street directory (available at the library) and list the addresses of neighbors on each side and directly across from your current customer.

3. Send out simple form letters that allow you to include the name of the neighbor you count as a loyal customer.

How much easier can it get? Credibility counts and you can count on it making an impact on your next direct mail campaign.

In our next emails, we’ll talk about having the guts to put power in your marketing campaign. Stay tuned!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

Create Fireworks with Your Call-to-Action

Let’s quickly review the past few items we’ve covered on the structure of direct marketing mail…

1. Headlines that gets your copy read

2. Copy that sells

Up next… the Call To Action!

The end of your direct mail piece needs to be clear, to the point, and get results. The call to action is an extremely vital part of your sales pitch. Every great event should end with fireworks, right? You want to close your direct mail piece with a bang too!

The two basic aspects of a strong call to action are…

1. Communicate your expectations. If you want your reader to pick up the phone, visit your Web site, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.

2. Make it easy. We live in a busy world. Don’t make it hard for the reader to figure out how to contact you. After you communicate the action you’re looking for, put the information right there. Include Web addresses, phone numbers, or even a map to your store. Your busy readers will appreciate it.

There is one more aspect to the call to action you may want to consider. What do pride, love, fear and guilt have to do with a call to action? Next time we’ll talk about the impact emotional logic has on selling…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.