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Innovation… the Common Denominator for Uncommon Success

February 4th, 2006

Innovation… the Common Denominator for Uncommon Success

Have you ever stopped to look at truly successful people? Heck, they come in all shapes and sizes. Some are starch-stiff, every hair in place, and even their socks are designer items. Others look like a windstorm carried them through the door and dumped them, rumpled and mismatched.

What about personalities? Believe me, they come in every color in the rainbow… bright and cheery, tough and streetwise, suave and hip… just to name a few. Oh yeah, don’t forget to factor in a few nerds.

What am I trying to say? You don’t need to be just like Bill Gates or Donald Trump to find success of your own. Individuality is part of the formula for success. There are, though, a few underlying common denominators that successful people share regardless of appearance or personality.

Probably the most important of these is innovation. Think about it. How much has the world changed in the past decade? Don’t just look at the Internet for changes – although it has totally re mapped the business world. Look around the next time you head for town.

I’ve been wondering when the service stations disappeared! Just last week the very last of these dinosaurs finally closed its doors in my home town. Sure there are quick lube places all over town, and hordes of self-service gas stations, but the old fashioned service stations have become extinct.

Was it by chance? Nope! Someone began seeing an open market years ago, employed some innovation and started opening quick lube shops. Guess what? It worked, and worked quite well.

Was it easy? Imagine presenting the idea of a quick lube to an unimaginative banker who had his oil changed at the local service station for 25 years. Not easy, but in the end innovation paid off.

Keep your eyes peeled for brand new ways of doing business. Who knows if you’ll be the next Bill Gates!

Next time, we’ll look at another common denominator you’ll find among successful businessmen.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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