Dock Side Delivery…Creativity at its Best!

There are two kinds of successful people in the business world – those who follow the blueprint of other successful businessmen and women and imitate their success, and those who explode the market with a novel idea.

Well, okay… there’s a third. That’s the business mastermind that takes an idea that has already been tried and adds a new twist to it. In other words, adding creativity to innovation (something we talked about in our last email).

I recently read a story that really made me sit up and pay attention. Who hasn’t heard of Domino’s Pizza? Yeah, you’d have to be part ostrich with your head stuck in the sand to not know about one of the most successful pizza delivery businesses in America.

Imagine this… ordering a pizza and having it delivered right to your dock. Nope that’s not a typo, dock is correct. Not your typical delivery style, but an interesting approach to shaving miles off of delivering by road to customers you can see right across the lake.

One young Domino Pizza franchise owner found himself in this predicament.

What did this savvy, young entrepreneur do? He set about setting up the first dock-side pizza delivery, which took some upfront investment.

First he had to invest in painting numbers on all of the docks so his delivery “mates” could figure out where they were delivering, then put up some lighting so they could deliver after dark.

The next snag was rough water… hey, it wasn’t always easy sailing. Customers aren’t fond of scrambled pizza, so a new way of keeping the pizzas in place had to be invented. Was all of this effort worthwhile? Yep! Tom Monahan’s franchise was one of Domino’s most successful. You can’t beat that!

Have you thought of a great way to improve on a good idea? Market it; incorporate it, or whatever it takes. Step out on a limb, and be creative.

Do you have market savvy? Find out next time!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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