Getting in Step…

Last time, we talked about how we handle crisis and the fact that our response to a crisis is the key to success. I’m amazed at just how resilient some people seem to be. They’re like a big, red playground ball. The harder they fall, the higher they bounce. Nothing seems to get them down for more than a split second.

How do you get in step with people like that? If you’re not fortunate enough to be on first-name basis with a high-achiever, you’re going to have to get in step just like most of us do…

* Read a book written by or about a great success
* Attent a seminar with successful speakers
* Enlist in a business boot camp
* Sign up for an online course
* Plug in a CD or DVD

Let’s face it. The more we know about successful people, the more likely it is that we’ll be able to mimic their success. Maybe mimicking isn’t the right word. It’s more like this… we’ll be able to share in their success, because we have adopted their winning characteristics as our own.

When you start delving into the life of an inspiring icon, there are three things I suggest that you do.

1. Study them

When I say study the person, I’m not talking about reading through their life story and putting it back on the shelf. Heck, if the book could be returned to the store and resold as a brand new book, you’re missing the drift here.

When I finish a book about someone like Lee Iacocca, the book is in pretty sad shape. It’s full of notes in the margins, highlighter has leaked through some of the pages, dog-eared pages make it twice its original thickness, and little pieces of paper with notes fall out every time I move the darned thing.

When I say study the book, I mean it’s bruised, battered and abused when you’re through with it. There’s no way you’ll get one red cent for it, even at a used book store.

We’ve covered one of my suggestions for learning from the story of a successful person. Next time we’ll talk about the other two. Stay Tuned!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

The Real Secret to Success

Today we’re going to talk about a characteristic that all great leaders share. I’m talking about presidents, CEO’s, professional athletes, coaches, salesmen, you name it. If they are top-notch, you can bet they have a good handle on this.

Before I tell you what it is, let me define successful. I’m not talking about “pie in the sky” win-win people. I’m talking about people who come out on top in a dog-eat-dog world where they sometimes get lost in the dust of the scuffle - maybe even get bloody and trampled under for a while.

This characteristic that successful men and women throughout history have displayed is the ability to recover in a crisis… the ability to get back on their feet so quickly that the observer doesn’t even notice the recovery.

Heck, getting knocked down isn’t my idea of fun, but what we do when it happens really defines us. Will we lay there and point to all of the reasons we’re down for the count? There are a lot of things that can cause failure…

1. Unexpected Trouble: A huge client suddenly cancels their orders or files for bankruptcy
2. Technology Advancement: It can be a challenge to keep on top in the fast-paced computer world
3. Lack of Planning: It’s pretty easy to fail to fully plan for disaster - after all, we’re expecting success
4. Lack of Financial Discipline: Whoo boy! That’s a tough one to admit to
5. Acts of God: Hurricane Katrina taught us a hard lesson about our ability to stand face to face with nature

We have the choice of either laying there and pointing fingers, or getting up, dusting ourselves off, holding our head high and taking up right where we left off - as though nothing had happened.

Remember that everybody fails on their way to success. It happens to the best. Do you remember “The Day Trump Went Thump”? Donald Trump went from wealth to poverty in a widely publicized plunge. Today he’s back on the map with money in the bank - lots of it - and has even used his experiences to create a television show. Now, that’s success!

Next time we’ll talk some more about what makes a person successful.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.

The Ultimate Secret to More Time and Money… Webinars

Do you ever wonder how just how much more can be squeezed into a 24 hour day? I don’t know about you, but my “To Do” list is longer than Santa’s inventory for next Christmas. The only problem is that the days absolutely refuse to stretch… even a few extra minutes to let me skim the trade magazine that’s been on my desk for a week.

I’ve practiced speed reading and every other trick I’ve come across, but just keeping up with the huge amounts of information heaped in front of me every day is a challenge. Am I the only time-challenged person out there? Yeah, that’s what I thought… you are too. And so are our potential customers!

Anything that we can come up with that will give your customers more time and still feed their unending need for information is a magical key to getting their attention. Heck, imagine cutting yourself in on some powerful benefits, giving your potential customers what they need, and making money at the same time!

One of the greatest tools I’ve come across for accomplishing the time saving/money making feat I just mentioned are Webinars. Webinar is just the newest high tech term for a seminar on the Web.

Think about it… what else can bring hundreds of people together for an informational seminar without the time and energy spent planning and traveling to an onsite seminar? The benefits are amazing.

Webinars…

*Provide great prospecting opportunities
*Keep you in touch with current clients
*Build your image
*Save time spent in travel
*Save money spent in travel
*Make money with registration fees

Many big companies are even using Webinars for their annual sales meetings. Instead of trying to gather 200 people in one place, they meet in 200 different places and accomplish the same goals… without the time and cost the sales meetings used to require.

Organization skills and knowing how to put your resources to the best use are key components that successful businessmen and women learn to develop. Webinars may be the tool that will make the ultimate difference in your business.

This time we’ve talked about a high tech tool to make the best of your resources. Next time well talk about a timeless characteristic that defines success.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.