7 Sure-Fire Tips for an Irresistible Offer

Direct mail campaigns are highly successful advertising strategies. Personal and direct, they get rid of the middleman and take your offer straight to the consumer… not to mention cutting out the big bucks the middleman would love to pocket.

Just like any advertisement, direct mail offers need to be carefully written. I’ve come up with seven tips to help you make the most of your next campaign.

#1 Make the offer clear. Don’t beat around the bush, waste space, and distract the reader from your offer. Be clear and concise.

#2 Be sure the offer has value. Customers are hard to fool. They know a good deal when they see one.

#3 Create a discount, a premium, or combination to get the reader’s attention.

#4 Have a logical reason for the offer. A holiday sale or introductory offer are plausible reasons to have a great sale.

#5 Urge immediate action. If you let the customer procrastinate, you may never see them. Set a time limit.

#6 Make a strong call to action. Let the consumer know exactly what you expect him to do… call today!

#7 Emphasize your guarantee. Guarantees are important to new customers who fear being taken for a ride. Let’s face it, no one wants to lose money. If they feel confident their investment is safe, they’ll be more likely to buy.

Are you at loose ends trying to get your advertisement on paper? Stay tuned for some helpful hints…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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