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Be Your Own Marketing Consultant and Get “Over-the-Top” Results!

May 7th, 2005

Be Your Own Marketing Consultant and Get “Over-the-Top” Results!

What do you do when your business seems to have reached its peak of profitable performance? I know we spend a lot of time talking about reaching your peak potential, but once you’ve worked hard and made it… then what?

Life isn’t over… you’ve still got a lot of room to grow. Unfortunately that may take learning to think in a brand new way. Hey, it’s not a bad thing, but sometimes tough because we’re stuck in a rut. Now, I’m not kickin’… it got you to the top, didn’t it? But the fact remains – you’ve got to take a new direction of you’re going any further.

There are two things you can do without branching out into new products:

1. Look for a NEW MARKET to reach with your current products. 2. Look for a NEW WAY to market your product.

You’ve heard of Avon… the lady’s cosmetic company that has long been known as a home business where women sell to other women. Unfortunately, the “Avon Lady” knocking on doors is unlikely to get an answer. The number of career women has taken a toll on the success of the traditional Avon representative.

Avon has incorporated the two marketing strategies I mentioned above.

1. Avon is working on methods for their representative to sell to co-workers rather than door-to-door in the traditional fashion. 2. Avon now uses direct mail marketing methods… successfully.

Once you’ve reached the moon, shoot for the stars. There’s always a way to become even more successful, and no… you don’t have to shell out big bucks to marketing consultants to find out how. Spend a little time brainstorming with the two simple strategies I’ve mentioned. Amaze yourself!

Need a little inspiration for you brainstorming session? Next time we’ll talk about thinking “successfully.”

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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