Capture Your Reader’s Attention With Graphics

So now you’re seriously thinking about creating your own ad copy…whether it’s a simple postcard, a sales letter, or posted to the web. We’ve already taken a close look at the format (anywhere from a solo piece of paper to Reader’s Digest Sweepstakes style of stuffed envelopes), and the art of writing good copy. There’s one more important aspect we need to look at - graphics.

Hey, it doesn’t matter whether your business is a dog grooming parlor or a coffee shop, a cute little drawing can give the words in your ad some zing. Yeah, there’s a little kid left in all of us that prefers a picture to go along with words…we never outgrow it!

Graphics can be involved or simple…they can range anywhere from a cartoon to a drawing, photograph, border, or simply a keyword in boldfaced print.

Clipart is commonly used to spice up copy for ads. Look for books full of clipart at a bookstore or library, or surf the net for a huge variety of clipart. Sometimes you can find free clipart on line, but even $20.00 will get you hundreds of images to choose from.

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Here’s a great resource for clip art, it’s an “all you can eat” membership model. One week is only $14.95, but I signed up for a whole year at $149.95, because I use ClipArt.com every week for my websites, and PowerPoint presentations. And that fee covers UNLIMITED use — everything on the site is royalty-free. (Those of you who have ever paid hundreds or even thousands of dollars for one stock photo know what a great deal this is.) Check them out for yourself.

o http://1trac.com/dt/t/clipart.php

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Build your own book of clipart with these freebies you’ll find in magazines, newspapers, or look for great ideas in own mailbox. Hey, that junk mail has GOLD in it.

Once you get a nice ad put together, get started on the next one. The key to getting customers into your shop or at you web site, is being in front of them at ALL time. It’s call a DRIP campaign.

Hey, it worked for AOL.

Send your leads, prospects, and customers… 4,5,6,7 or maybe a 12 pieces a year. Every piece does not have to be trying to sell them something. You just want to stay in front of them. Don’t let them forget you are there, and keep them up to date on the latest deals you might have.

You want to be the most logical choice, when the do decide to buy.

Next time we’ll dig deep, and get down to the brass tacks of making your ad copy do its job…spark some action.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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