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Cast A Spell With Headlines That Boost Your Bottom Line

December 17th, 2005

Cast a Spell with Headlines that Boost your Bottom Line

We’re ready to focus on the magic that casts is spell on readers, and forces them to read your offer… headlines.

The truth is this… a well-written headline will cut through the clutter and deliver a hard-hitting statement that gets results. The question is… how do you and I write a power-packed headline that gets results every time?

Hey, it’s not as hard as you might think! I’ve come up with three simple steps that even the newest marketer on the block can implement with measurable success.

3 Foolproof Secrets for Writing “Must Read” Headlines

1.Telegraph the Offer This might be a little tricky to pull off, but the secret is to present your offer in a way that screams, “Read Me!” without giving away the guts of the offer. You should focus on one feature of your product or service and come up with a snappy statement that raises the reader’s eyebrows.

A company that sells bread machines may use a headline like this… “Never Buy Another Loaf of Bread!”

2.Emphasize the best Aspect of the Offer What is the most attractive feature of your product or service… price, time-saving, quality, uniqueness? You can use this aspect to come up with a unique headline that wows the reader into investigating further.

A cleaning service may use a headline like this… “What Could you Do With 520 Extra Hours This Year?”

3.Target the Reader If feels great when your unique niche is recognized. Know who you’re talking to before you write the headline. When your reader feels like you know who they are, they’ll be more likely to read on.

Do you have a mailing list of working women? Use the words they will identify with… career or working woman…. in your headlines.

Next time we’ll discover how to cash in on seasonal tie-ins…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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