Create Fireworks with Your Call-to-Action

Let’s quickly review the past few items we’ve covered on the structure of direct marketing mail…

1. Headlines that gets your copy read

2. Copy that sells

Up next… the Call To Action!

The end of your direct mail piece needs to be clear, to the point, and get results. The call to action is an extremely vital part of your sales pitch. Every great event should end with fireworks, right? You want to close your direct mail piece with a bang too!

The two basic aspects of a strong call to action are…

1. Communicate your expectations. If you want your reader to pick up the phone, visit your Web site, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.

2. Make it easy. We live in a busy world. Don’t make it hard for the reader to figure out how to contact you. After you communicate the action you’re looking for, put the information right there. Include Web addresses, phone numbers, or even a map to your store. Your busy readers will appreciate it.

There is one more aspect to the call to action you may want to consider. What do pride, love, fear and guilt have to do with a call to action? Next time we’ll talk about the impact emotional logic has on selling…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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