How to Spark Word of Mouth Advertising

There’s no substitution that rivals the real thing, especially when it comes to marketing. Marketers have simulated word of mouth advertising to some degree of success, but not to the extent of first hand word of mouth advertising.

You’ve probably witnessed the technique called “Slice of Life.” It’s the typical TV or radio ad where someone calls a friend to tell them about a great new product they’ve discovered. Yep, you know it’s a written spiel that carries none of the impact that a real life friend calling you to rave about a new product would carry.

Now to the question, “How do I get people to spread the word for me?” Have you heard of Disney Land? Yeah, I thought so. The philosophy that has carried them to success is…do what you do so well and so uniquely that people can’t resist talking about it.

Disney surveyed first time visitors to find out what stuck in their mind about the park. The top two characteristics: cleanliness and authenticity. That’s right! The crisp, clean environment made the greatest impact on visitors. Is it any wonder that Disney considers as part of its marketing, rather than a maintenance expense?

People went away from their vacation so impressed that they did what most satisfied customers do - told their friends. Before long, these word of mouth references had people packing up their families and heading out for the best theme park around. You know the rest. Disney Land and Disney World are renowned family vacation spots.

How about it? Does your business strive for excellence and creativity? Yeah, these attributes are likely to translate into real life referrals - exactly what you should be looking for.

This brings an important topic to mind that we’ll look at next time: Little things with big benefits.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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