It’s all in the Packaging!**

Packaging makes a big impression. If you have one of those family members whose Christmas gifts always look like a million dollars… the paper perfectly creased and aligned, the bow artistically placed… you know what I’m talking about. Never mind that the gift inside came from the Dollar Store. The wrapping seems to increase the value of what’s inside.

Direct marketing campaigns are, in fact, drastically affected by their “wrapping” as well.

There are basically three forms of direct mail packages:

• The self-mailer
• The envelope
• The dimensional mailer

Each style of direct mail has its own characteristics and usefulness. Let’s look at what works best and when.

Self-Mailers: These handy works of art can range from a postcard to a regular 8×10 piece of paper folded and stapled. They’re perfect for mailing to customers who already know who you are, and look forward to your next deal.

One other aspect you might want to consider is their cost effectiveness. Not only do you save postage, but the price of an envelope as well.

Envelopes: An envelope may be a regular letter size filled with a single sheet of paper, or an 8×10 manila envelope stuffed with material. What’s the benefit? It gives you a bit of prestige and privacy.

Business to business sales do best utilizing an envelope mailer. Don’t forget that many professionals have their mail screened. An envelope doesn’t give too much away, and has a better chance of reaching its intended recipient.

Dimensional Mailers: Here’s where you pull out the big guns. Dimensional mailers are objects that will be kept and used… a pen, water bottle, or paper weight. The down side is that they don’t come cheap. You’ll want to save dimensional mail for highly qualified prospects who are more likely to become a loyal customer than the average Joe.

Billboard or sneak attack… which works best? Find out next time!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.