Learn From The Best

People have heroes they look up to, and try to immitate in hopes of acquiring the same level of succes or fame as their star. As a businessman, I have “heroes” that have made a mark on the business world. There are some excellent companies across the country that we ought to look at for tips on creating successful businesses of our own. Let’s look and learn from:

1. Federal Express When a company’s employees are on top of the latest information and company statistics…you take notice. Yeah, add to that friendly, on-time service, and I’m impressed. Federal Express has been noticed for its quick service, but it’s friendly staff who take the time to listen, are helpful and courteous, and who know the business add to it’s renown.

2. Omaha Steaks The best price in town isn’t always the selling point for customers. If you’ve chomped on one of Omaha’s best corn fed beef steaks, you’ll know what I’m talking about. Superior products account for a lot.

Omaha Steak Company isn’t just a run-of-the-mill meat house. It’s mail order format sets it apart from most, and it’s service puts it a cut above. Do you have an upcoming family birthday? Omaha has a service for sending their products as gifts. Next year, you won’t have to go through the ordeal again…just let them know by checking off a box that you want to do it again next year, and you’re shopping is done for another year. That’s service, not to mention a brilliant marketing strategy!

3. Opryland Hotel Nashville has a corner on the hospitality industry. While most hotels are poorly run, Opryland has an eye out for its busy businessmen. The helter skelter schedule of running a business meeting, can be overwhelming. Yeah, sometimes I’m worn out long before I ever stand to speak. Getting the meeting rooms arranged and ready to go can be stressful, without the cooperation of skilled staff members.

Opryland Hotel has a unique method for helping out business men - a gold guitar-shaped lapel pen. Clerks know who will be needing help in a hurry and are trained to respond quickly and efficiently to anyone wearing the lapel pin. Wow! Why don’t all hotels implements such a grand idea?

We could create quite a list of excellent companies who have great success, but the key to all of their successes is marketing their products and services while keeping a sharp eye out for the needs of their customers. Yeah, customers are number one in the marketing game.

What about poorly run companies? Could we learn a few things from them as well? Check out the next email!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.