Neighbors Count!

Direct mail arithmetic is a lot simpler than the math you tried to avoid in high school. Heck, just the thought of Algebra made me break out in a sweat. Luckily direct marketing is a lot easier to get correct answers with. Regardless of how you add it all up, the answer comes out the same… SUCCESS!

As good as it already sounds; I’ve come up with a simple formula to double your number of customers. No algebraic equations, Pythagorean Theorems, or symbols more complicated than a simple plus and equal sign are involved. Sound good?

Well, let’s stop for a minute and think about the customers you already have listed in your database. What do they all have in common? (Oops we’re talking common denominators… no fractions here, I promise!)

Back to the question, “What does every one of your customers have?” Neighbors! Yeah, they ALL have them – whether they hate them, love them, or maybe have never even seen them. In any case, they’ve probably seen the name on the mailbox and that’s the secret to our formula.

1 Customer + 4 Neighbors = Double your Current Customer List

What we’re really talking about here is CREDIBILITY. When a potential consumer knows someone (or even know someone who knows someone) who has used your product and service with satisfaction, you increase the odds of making a sale drastically.

3 Easy Steps to Using Neighbors to Double Your Business

1. Print out a list of current customer addresses

2. Research a local criss-cross street directory (available at the library) and list the addresses of neighbors on each side and directly across from your current customer.

3. Send out simple form letters that allow you to include the name of the neighbor you count as a loyal customer.

How much easier can it get? Credibility counts and you can count on it making an impact on your next direct mail campaign.

In our next emails, we’ll talk about having the guts to put power in your marketing campaign. Stay tuned!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.