Skyrocket Direct Mail Success**

What if I told you that you could raise response rates from your direct mail campaign from 1 percent to as much as 20 percent? Yeah, it sounds pretty good, but 1st let’s do a little brainstorming.

We mentioned before that a successful offer has to have value. Maybe you find yourself scratching your head and wondering what you have to offer that will attract customers to your doorstep. Here are a few examples that might spark the million-dollar-idea you’re looking for.

1.Automotive Dealers: first aid kits, free loaners during servicing, extra warranties, Saturday financing.

2.Clothing Retailers: free accessory with purchase, red tag sale, frequent buyer incentives

3.Furniture Sales: free lamp with large purchase, free delivery, drawings for a giveaway

4.Insurance Companies: free review, safety booklets, free car washes

5.Real Estate: free appraisal, free moving boxes, carpet cleaning with purchase

Once you’ve come up with a great offer, it’s time to get it out there. The typical direct mail advertisement will elicit a 1 percent response. It isn’t a bad figure, but there’s a secret to increasing response rates.

Here’s the secret… multiple exposure. I know, it sounds too simple to be effective, but the proof is in the pudding. Multiple exposure drives response rates up at a disproportionate rate. Here’s what I mean…

If you were to mail to1000 consumers six flyers in the next four months you would expect to increase your response rate to about 6 percent. WRONG! Your chances of converting the flyer into a sale increase to as much as 20 percent! Why? Multiple exposure builds credibility and familiarity.

More on multiple exposures coming up…

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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