Taking Down the Bully - Big Business

Marketing, marketing, marketing… it’s been disguised as everything ranging from door-to-door salesmen to big-wig consultants, but the goal is always the same. Make the sale!

What’s the catch? Heck, if you call the odds against a gawky pipsqueak successfully climbing into an arena to face off with a heavyweight champion a catch, then you know what we’re up against here. It’s big business with gloves on ready to knock out the small business competition.

We thought franchises were supposed to even out the odds a little. Unfortunately, that’s no longer true. It can take a million bucks in net worth and $500,000 in upfront cash to get a hamburger stand up and running.

So what do you do when you find yourself “pennyless” and face-to-face to big business competition with millions for pocketchange? Get market savvy! Advertise smarter. Communicate your message more clearly. Promote your product more effectively.

When the going gets tough, the tough get going. Believe me, it can be done. There are small businesses that are just as successful as the Wal-Marts of our generation. They’ve stayed in business for generations and outlasted the ups and downs of the economy, and the string of marketing fads that have swept across America.

Don’t be bullied by big competitors. Next time we’ll talk more about smart marketing that will give the competition a left jab to the nose.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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