Telemarketing: The CAN Call List

The DO NOT CALL LIST has many businessmen and women afraid to pick up the phone and call customers. Yeah, the taboo of telemarketing has kept a lot of us from taking advantage of a very effective marketing tool! If you’re like me, you go out of your way to avoid anything that could get you into legal trouble.

But how do you know when it’s always OK to pick up the telephone a make a call?

Follow up calls for clients or customers is always OK. In fact, it’s crucial to the process of building customer loyalty. Don’t be afraid to follow up with a client or verify customer satisfaction over the phone. Most often, your customers will appreciate the fact that you took the time to check in with them.

The thing about slow business that drives me crazy, is having nothing to do. You know what I mean…those days when you have plenty of time to ponder the lack of business and its impact on the profit margin for the month. During those times, the bill stack seems to grow taller by the minute, and the bank account seems to be shrinking rapidly.

Why not put those maddening hours to use, reinforcing your customer relationships?

There’s no greater feeling than having helped a fellow in time of need. Are you too busy to make the calls that really should be made? There are a lot of handicapped people who would be perfect for the job! An advantage of hiring someone to call for you, is that it doesn’t have to be done on site. Are there any young mothers who could really use the money the job would pay, but need to stay home with their children.

Yeah, there are a lot of alternatives to turning this job into a benefit someone in need. Of course, you want to train them - you’re looking for professional work after all.

Paying others to call for you can be accomplished through a variety of mediums and can be payed for in a lot of different ways. You may want to pay per call, make it a commission job, or hire an agency to do it all for you. Beware of agencies that ask for money up front. There are a lot of scam agencies, as well as reputable firms.

Does your town have a welcome wagon? Hey, these community services are great for customer leads! When a new person comes to your community, they’ll meet them, give them a stack of brochures (usually only one from each type of business), and other odds and ends that tell them about the community along with a few gifts. You know the saying, the early bird gets the worm…usually the first store the customer shops in becomes the store they regularly visit.

Yeah, you might want to look into getting your information included into your local welcome wagon…before your competitor does!

Once the welcome wagon has done its job, you get a list of the potential customers ripe for a follow up. Don’t let the lack of advertising funds steal the growth from your business! The telephone can be a wonderful asset for budget restricted advertising.

Is there free advertising? Sure there is…next time we’ll find out just how to go about getting lots of free advertising.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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