Test Drive

Are you up to taking one of the lists listed at srds.com for a test spin?

I’ll randomly pick a list… business executives, The Kiplinger Washington Letter (a subscriber list for a political, business, and tax newsletter). Let’s see what we can discover.

• We know the average consumer on this list will spend about $68.
• The subscribers were approached through direct mail.
• There are 406,000 names listed as subscribers.
• A current subscriber list costs $85 per thousand names.

Wow! There’s some pretty powerful information packed into a few lines. Not only do you know how many, how much, but you know exactly how others have successfully approached these customers for sales. No sense in wasting big bucks on magazine ads, when a simple direct mail campaign will do the trick.

The next step… Find a broker and get an even more detailed description. How many are in your state, who uses the lists, etc?

Here’s some food for thought. What if you found two subscriber lists of similar magazines, then chose only names that were on both lists? A doubly qualified client would be more likely to make the purchase!

Yeah… you’re probably already wondering how much this is all going to drain from the budget, huh? Next time we’ll discuss solutions to minimize the costs specialized lists entail.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.