The Keys To Telemarketing Success

Last time we talked about the cost effectiveness and value of telemarketing. Yeah, it’s a tool that just about any type of business can put to good use, but there are some tips to make your efforts more effective.

1. Organize, Organize. If you’re always doing everything on the fly, sooner or later it catches up to you. Even professional telemarketers use scripts. Jot yourself a few notes to keep you on track and set yourself up for success.

2. Be courteous. That’s a no-brainer! Seriously though, you have to remember that the person on the other end of the phone doesn’t have the luxury of reading your expressions. It’s important to keep your voice friendly. In fact, many experts say that smiling while on the phone carries across the wires in the tone of your voice.

3. You win some, you lose some. No, not everyone is going to appreciate your call. Hey, maybe you interrupted their favorite show or the family dinner! Don’t sweat it.

4. Practice makes perfect. Everything we do, was at one time new to us. We had to go through the tedious process of learning. Do you expect your first call to be on par with the best? Probably not. It may take as many as two dozen calls before you feel comfortable with your script and the telemarketing experience. Keep at it, and before long you’ll be an old pro too.

5. Teach it. Take the time to teach an employee to telemarket. Long ago, I learned that the best way to master a skill is to try to teach it to someone else. The act of telling and demonstrating a process to another gives you a broader perspective of the skill. Yeah, add to that the insightful questions the learner asks, and you’ll be surprised at the additional insight you’ve gained.

What about the DON’T CALL list? Yep, that makes you stop and think about what is actually legal in the telemarketing realm. Don’t be intimidated, you can still make calls. Next time we’ll talk about some legal aspects of telemarketing.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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