The Secret to Extra Cash Using Seasonal Headlines

Yesterday, I pulled up to the drive through window at my bank and noticed that their “countdown” had changed. They keep a continual countdown going… 113 days until spring, 87 days until Christmas, etc. Why? People are extremely conscious of holidays and seasonal events.

In our last email, we talked about the 3 keys to powerful headlines…

1.Telegraph your Offer 2.Emphasize the Best Aspects 3.Target the Reader

Every once in a while there is a fourth power point that you can sneak into your headlines… a seasonal or holiday theme.

Imagine you owned a maid service company. What seasonal events could you cash in on? Several come to mind… Spring cleaning, summertime family reunions, Thanksgiving, and Christmas. These are all times when your readers are intent on making a great impression on their friends and family. They want a CLEAN house.

They question is… “Why would they want YOU to clean for them?” Yeah, not enough time! That’s the most likely reason your readers would cash in on your services instead of doing it themselves. Heck, what woman feels like taking down the drapes, moving the furniture, and washing all of the windows after she’s put in 40 or 50 hours at the office?

Put yourself in your reader’s shoes. Create a headline that catches the attention of a tired working woman, remind them of the reason they need you, and cha-ching… there will be more money in your cash drawer this season!

What season or holiday can you cash in on this year?

Short or long copy…. Which is best? Find out next time.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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