The Secret to Keeping Consumers on “Your Side of Town”

I recently observed two toddlers having an all out battle over a toy. Neither wanted to share with the other. The screaming brawl earned them both a stern lecture on sharing from their pretty young mother.

I couldn’t help grinning at the two tots. Why? Because I know how they feel. Yeah, I’m a grown adult, but there are times when I just don’t feel like sharing. Especially when it comes to sharing customers with my competition!

Do you ever get tired of finding out that your once loyal customers have been wooed away by a sweet-talking competitor? Listen up. Here are four ways to avoid sharing with those profit stealing …

1. Induce your customers to buy more from you. Don’t forget that it’s easier to sell more to a current customer than it is to get a new customer. Focus on selling more to the customers you have.

2. Keep your customers happy! Hey, a satisfied customer isn’t as likely to go across town. Familiarity and satisfaction work together to keep consumers going to the same place of business over and over again.

3. Give them lots of tender loving care. Why are fickle customers wooed away from you? Most likely it’s because someone is giving them more attention than you. Shower them with TLC and keep them on your side of town.

4. Watch out for undercover agents. Is there a sales representative that does all of the PR for your business? Tell me this… what will happen if that rep decides to work for someone else? Yeah, you stand to lose a lot of customers! Don’t put your eggs all in the basket of a sales rep. Be sure you are building a direct link between you and your customers

Direct mail is a great way to establish a regular and direct link between you and the consumers. It bypasses the layers of distribution between you and the customer, and gives them a direct message from you and your business.

There are a lot of ways you can implement direct mail marketing…

• Use them to introduce new services and/or products
• Explain and warn of price increases
• Present discounts and special sales
• Provide helpful and informative material
• Recognize the importance of valuable customers
• Announce seasonal specials

There are no safe shortcuts when it comes to building a solid relationship with consumers. They’ve got to know that they’re tops with you, have a direct line of communication, and need to be reminded why you are the best choice.

What about using direct mail to get NEW customers? We’ll talk about it next time.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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