The XBox Marketing Secret

In our last email we talked about standing up to big businesses with a little marketing savvy. Rather than being knocked out of the arena, the little guy might need to have a few tricks up his sleeve.

Sometimes it pays to find out exactly what the giant competitors are doing. Let’s sneak a peek at Microsoft – an obviously successful giant. Here’s a little secret you might not have known… Microsoft is losing big bucks on its Xbox 360. That’s right! They lost more than $3 million dollars on $157 million in revenue from Xbox sales.

Bill Gates and his marketing guru’s can’t be denounced as marketing illiterates, though they are getting a few raised eyebrows over the Xbox 360 losses. So you can bet there’s a reason to their madness… marketplace dominance. They are willing to sink millions into dominating a “market in the making” – a video game console market. Why? Yeah, marketplace dominance works!

Heck, you probably don’t want to go out on a million dollar limb to get your name on the top of the list in your marketing niche. But you do want get yourself to the top of the list in a hurry. Your goal is to be the first name to come to mind when someone mentions your marketing niche. For example, when someone mentions computers what do you think? Yep…Bill Gates and Microsoft.

That’s the reaction you’re looking for - instant recognition, or marketplace dominance. The best way to become dominant is to keep your name, face, logo, message and voice in front of your potential customers constantly.

Here are a few things you can do to achieve marketplace dominance:

1. NEVER allow a customer to slip away without getting contact information.

2. EMAIL: send out about 52 emails over the course of a year.

3. PHONE: have a sales associate make phone calls about four times every year. 4. MAIL: 18 mailings each year will make your name and message familiar.

Communication on a consistent basis will have your business linked to their subconscious and ready to rise to the surface in an instant. You’ll be like family… heck the kids probably don’t even write home 18 times a year!

Join me next time for some more great insight about what successful people do to win.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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