Undercover Messages Get Opened!

Mail time is a ritual at my house. The moment I get home, I head for the mailbox, grab the stack of letters, then set out for the kitchen counter. There I stand near the trash can and begin sorting… junk mail, good mail, junk, junk, aha a letter. Truthfully, junk mail doesn’t even stand a prayer of a chance. Its destiny is determined with the flick of my wrist before it vanishes into oblivion.

There are a lot of folks out there just like me. That’s why I like to use the sneak attack with my direct mailers. These little undercover agents sneak past that cursory sorting, and manage to get themselves stacked into the “good mail” pile.

What’s the key? Nothing! Yep, you read it right… absolutely nothing.

What do you think when you get a letter addressed to you, with no return address, no logo, no positive identification of any kind? Aha, the wrist stops before it tosses the letter… not quite sure that it is indeed “junk mail.”

You can try a few variations of your own… maybe an envelope size change, or using an attention-getting name on the front. Association with someone important is also a great way to get past the initial sorting ritual.

Another little trick that works wonders is the postage stamp. Wary “mail sorters” can spot a commercial meter stamp and interpret its meaning right away. A real postage stamps screams, “I’m personal mail. Read me!”

Is there a downside to the sneak attack? Find out next time.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

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