Which List?

Lists play an important part in all of our lives. Some lists are simply “wish lists.” Other lists give us perspective on what’s important in our lives. The lists we’re going to talk about today are lists that could very well be a turning point in your financial success.

Last time, we began talking about the three types of consumer lists:

• Subscriber Lists
• Purchaser Lists
• Compiled Lists

All three types of lists have specific value. Subscriber lists are obtained from publishing companies, purchaser lists name customers who purchase a certain type of product, and compiled lists are names merged from a variety of sources according to similarity.

Each of these lists meets certain needs. The tough part is finding out which kind of list is right for your needs.

*Are your needs geographically oriented? Just about any of these lists can by sorted by city, state, county or zip codes.

*Do you want to test a promotion or new product in one area? Again, a geographical break down of one of these lists will work perfectly.

*How about a “hot” customer… one who’s really into a brand new passion and ripe for the picking? Finding out who the recent subscribers are to a magazine is the key.

*Loyal customers? Subscriber lists will again tell you who renews their subscriptions to magazines or newsletters time and time again.

*Big spender… little spender? Do you want to know who you can count on to spend a lot of money on your product? Purchaser lists have the answer.

*Do you need to categorize your information? You’ll be able to identify heads of household, income levels, job titles, business types, credit card users, etc. with a compiled list.

Now that I’ve got you wondering just where to find these pieces of magic, surf on over to srds.com. You’ll find exactly what you need.

Stay tuned… next time we’ll test drive a few experimental lists

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

You may reprint or distribute this article as long as you leave the content and the resource box at the end intact.